Full brain marketing for the small business
Why full BRAIN Marketing? An important need in today's business is determining how to merge traditional, digital and social media marketing.
Marketing has changed and so has the way you reach your target audience.
The demand for constructive change and th.
This is a very good book that covers just about every aspect of marketing. The author obviously is establishing her credentials early in the book and she does so very effectively as she obviously has the knowledge and experience to impart wisdom to others.
I've know DJ Heckes as THE Trade Show Marketing Guru but until I read Full Brain, I had no idea of her broad range of marketing understanding and expertise. I begins with the Winston Churchill "leadership" theory in chapter one.
Outstanding Common Sense Marketing with detail on how to cover all the aspects of a marketing plan to assure your business will succeed! Wish I would have had this text when I was getting my MBA - Marketing degrees!
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