Marketing management

Name: Marketing management
ISBN: 9780273779834

by John W. Mullins

4/5

(47 votes)

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.

This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in ma.

First published: 2013
Publishers: McGraw-Hill
Subjects: Marketing·Management

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