In STYLE WARS 10 aspiring stylists, designers and buyers battle it out in the most fashionable competition on television.
Broadcast on TV3 during summer 2010, each week the contestants were judged by a style counsel - former supermodel and fashion label CEO Caprice Bourret, designer Peter O'Brien and retail king Ian Galvin.
Under the watchful eye of mentor Angela Woods, the search for Ireland's next style star featured tasks from window dressing to personal styling, advertorials to catwalk shows, photo shoots to dress design.
The winner David Greene landed the coveted prize - a senior creative role with Aurora Fashions in London and a design contract with ByCaprice lingerie.
Part advertiser-funded, sponsors and featured brands included Bulmers Light, Special K, Lipton Tea, Scotch Hall Shopping Centre, Arnotts and the Irish Daily Mail's You Magazine.